Published on April 27, 2017. Author: Brighter Vision
Whether you have had your website up and running for quite some time now, or you just got it set up (congrats!) these private practice website tips will help you attract your ideal clients, turn website visitors into clients and increase your rank on search engines.
As you read through this post, consider making changes directly to your website as you see fit. If you are a Brighter Vision customer, let our support team (firstname.lastname@example.org) know about the changes you want to make and see your website transform before your eyes! :)
A good rule-of-thumb is to include a high-quality, recent photo of yourself directly on your homepage where your visitors can see it upon first entering your site. You will also want to make sure you are including your photo/video on your about me page as well.
For your clients, making the initial decision to contact you is monumental. When searching for a therapist, one will want to make sure that the therapist will not only be compatible with his/her issues, but also with his/her personality. Before the initial reach-out, your potential client may have reviewed dozen of other therapist profiles before finding you. When they do land on your page, having a recent, high-quality photo on your website is the first thing that a potential client will notice. Your photo will be the first step in creating trust amongst your potential client, so you want to make sure you are doing all you can to create a good first impression.
A video is even better in helping to create trust between you and a potential client. With a video, a potential client gets to know more about you and your office. Having a video on your website will connect you with your ideal clients in an effortless manner.
Amy Quinn, LMFT and Lourdes Viado, Ph.D., MFT both do a fantastic job incorporating tip #1 in their website. Both of their websites feature high-quality photos as well as beautiful videos. Their videos give the audience an idea of what a therapy session with them will be like.
As the tale goes, photos are worth a thousand words, so you'll want to spend extra time picking the perfect photos for your website. Studies show that humans have an average attention span of only 8 seconds. This means that you need to capture your visitor's attention as soon as they arrive at your site. What's the best way to accomplish this? Through beautifully compelling photos.
It's important to showcase the right photos your ideal client will be drawn to.
Here are some beautiful websites that clearly communicate to their ideal client what they do, through the use of photos:
Similar to colors, you can also use photos to convey emotions and feelings. Beautiful photos draw people in, consider how you feel when you see these stunning photos upon entering these sites:
Brighter Vision designs beautiful websites for therapists that are as unique as your practice. No two websites are ever the same, just take a look at this website and this website. Brighter Vision also provides unlimited tech support and complimentary SEO, so people will find you online. Do your practice a favor and let Brighter Vision showcase your unique business to your ideal clients.