Published on March 23, 2017
Aliases can be helpful for combatting “phishing,” which are attempts to fraudulently obtain sensitive personal information. Let’s say you set up an email alias for your online banking, and it’s the only address you use for that purpose. If you receive emails to other addresses purporting to be related to your bank account, they are almost surely phishing attempts or spam. You can then simply ignore them, or delete the email alias that received the unwanted message, and know that your personal information is safe.
Another convenient use of aliases is to track followups or leads generated from a particular event. For example, you may want to create an alias to give out at a conference you’re attending. Then you can easily monitor how many people reach out afterward, to get a sense of the value of attending the conference.